Marketing & Sales Use Cases
Churn Rate Analysis
The cost of acquiring a new customer can be higher than that of retaining a customer by as much as 700%. Increasing customer retention rates by a mere 5% could increase profits by 25% to 95%. AI can help you leverage your data to address churn effectively.
Customer response attrition model can help the business in increasing the save rate by 10%. Value migration can help business to generate an increase in sales value of 20%.
Customer Lifetime Value Prediction
Acquiring new customers is important, but retaining them accelerates profitable growth. With ever-varying customer preferences, firms have faced difficulties to maintain connections in the past. AI can help you comprehend a Customer’s Lifetime Value at an individual level across all your products.
Gain actionable analytic insights to successfully target the right person with the right product at the right time, increasing marketing efficiencies outstandingly.
Marketing and Customer Segmentation
Uniform communication strategies have failed to exploit millions of dollars in opportunities at the individual customer and segment level. AI can help you to quantify and capture customers and value by taking a holistic approach. Customer segmentation analytics works to identify & target customers and micro-segments to drive increases in traffic, sales, profit and retention.
Segmenting marketing efforts to specific groups of people allows business to fine-tune their marketing message to align with exactly what the recipient is looking for
Cross-sell/Up-sell Opportunity Analysis
In today’s competitive market, being successful means knowing your customers, meeting them where they are, and applying Artificial Intelligence to make the best offer at the right time. Deliver the personalized, omni-channel experience that today’s customers demand.
Identify both customer segments & products, which are most effective for cross-selling and up-selling, and design discount offers on different products for different segments accordingly.