Back To Top

Case Study: Retail

Unified customer experience management suite

Business Problem:

A global Quick Service Restaurant Chain operating in India for over a decade is the fastest growing country within the company. With fast growth comes unforeseen challenges, one such new-age digital challenge is omni-channel listening platform connected to analytics for actionable knowledge.

Abzooba Solution:

  • Using’s NLP components, a customer 360 feedback management platform has been created with the utilization of 3 modules – Data/Feedback Collection, Distillation, and Dissemination.
  • Apache Storm is used to crawl huge volume of data in near real time.
  • Customization of the NLP Engine was done to distill feedback across various aspects.
  • Output of NLP engine is being represented through visualizations in the form of dashboards, delivered over a secured web application.

Business Benefits:

  • Approximate 27% reduction (Y-o-Y basis) of customer complaints achieved combining all channels.
  • Increased the operational efficiency of the brand custodian team significantly with almost real time actionable insights.
Speak to AI Expert