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Case Study: Retail

Smart ChatBot

Business Problem:

Leading Indian retail giant wanted to understand its popular product and services with its consumers. They wanted to create greater customer satisfaction and enhance Customer Experience continuously.

Abzooba Solution:

We developed ‘Style BOT’ available in Facebook messenger which included the following features:

Guided search, Natural language search, Visual Search, Product recommendations and display based on user input/ marketing, Wishing on general events, Offering Coupons, Event based promotion marketing, Chat with Specialist (Human from client).

Training the client team with the Conversational Interaction Manager and the process of how to create scripts for conversation/response-messages. As part of their marketing efforts, the Client needed to send the links of the BOT’s profile to their online users. When the BOT is added as friends/liked by the online users, the BOT can send out notifications to the users, thus leading them to build their personal fashion profile based on the engagements. BOT can also start wishing their friends on birthdays, anniversary and provide them instant discounts.

Business Benefits:

Net promoter score for client increased to 80% after xpresso.ai solution was deployed.

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