Our client has a network of around 400 vacation destinations in more than 30 countries around the world and sells vacation ownership points. They were looking for innovative methods to improve their upsell rate, which was ~2% and reduce churn, which was ~11%
Abzooba embarked on a cognitive journey with the client to augment their marketing campaigns with insights from advanced analytics and operationalize the changes to improve upsell and reduce churn
The methodology uses machine learning to provide the marketing team with appropriate inputs to target the right customers with the right offers
Over a period of 18 months, the solution has increased the upsell to ~10% and reduced churn to ~9%